Spreading the Good News
A few weekends ago, we stumbled upon Adventure Guide’s bi-annual membership sale (75% off selected products with a lifetime membership of $10). After purchasing 3 pairs of Merrell shoes for approximately $100 total, I told a few friends the next day and they spent a total of $400+ in purchases (75% off is a crazy sale!).
A moment of epiphany: I was excitedly spreading the good news and sharing what I had found.
That is when I hesitated. Why was it so easy to tell others of this sale event but our attitudes to sharing the ultimate Good News is not one like that? I thought, maybe a common understanding existed between those I told (that they like sales, or outdoor gear?). Yet, I noticed that while there were those who bought much, some made only small purchases and still some came out with empty handed. Is it because the Good News is more personal to us than say, a sale event is? Our fear that rejecting the Good News would mean a personal rejection? I don’t know.